Some Mid-Year Stats
July 31, 2020
I’m always compiling numbers and statistics about our platform to keep on top of trends, see where things are heading, and get ideas for what we should do next. The Satanic Temple TV has only existed for nine months (can you believe it?) and already we have accumulated a portfolio that includes 7 feature-length documentary films, 9 ongoing (currently in production) TST Original series, and a large historical archive of past Satanic Temple rituals, lectures and other events to browse through. We have become the go-to platform for live events of interest to our members, including chapter events, award and recognition ceremonies, and special announcements. We expanded into the chat and “watch party” services with the launch of DemonChat, allowing us to host Lucien’s incredibly popular TST Movie Night, and we have more DemonChat surprises ready for the upcoming months as well!
All of the work we have done to bring you amazing and original content has paid off, thanks to you! Our membership subscriptions have grown an average of 40% every month since we launched… although we definitely have been feeling the impact of the Coronavirus pandemic, just as everyone else has! We saw a dip in our subscriptions in February and March, and although we have continued to see membership grow since then the pace has been leveling off.
We know that everyone has been tightening their belts to deal with closures, layoffs and other stress associated with the pandemic. That’s part of why all of our live events continue to be free, including Lucien’s TST Movie Night chats. Hopefully things will pick up for everybody soon. To encourage more members to join, I’m going to drop a discount code at the end of this article that you can use (or that you can give to a friend, if you are already a member) to get a permanent discount on TSTTV membership.
We have also been able to ramp up the number of creators producing original content for the platform. Part of the way we have been able to do this is by making sure we have one of the most generous contracts in the industry. Our content creators always receive at least 50% of all after-expense revenue for their work, which means that a majority of your membership dollars goes directly to the people who are creating the films and shows that you love.
This strategy, combined with all of the enthusiasm that you and other viewers have been showing for the exciting content we provide on this platform, has really encouraged new creators to come on board. The number of people who are putting their creativity and hard work into creating entertainment exclusively for The Satanic Temple TV has tripled since our first month of operation, back in November 2019, and we have plans in motion to keep this growing well into next year!
One question I asked myself back when we started was: What kind of material will be more popular with our audience, full-length movies or shows with shorter episodes? Everyone always talks about the shortened attention-spans of the “Social Media World”, but I also know that the Satanists and free-thinkers who are drawn to this platform enjoy learning, and are smart and dedicated enough to appreciate deep-dive documentaries. So I didn’t know what to expect.
It turns out, the answer is: you like both! When I look at our two most popular movies (Sympathy For The Devil and Into the Devil’s Den) next to our two longest-running, most popular shows (The Devil’s Dispatch and An Ongoing And Necessary Pursuit), they end up showing about the same level of ongoing popularity. Of course, films are special because they always peak when they are first released; however, over time they level off to about the same popularity level as our long-running original series.
For the real numbers-nerds out there, I’d like to point out that the graph here shows “popularity” which is a statistic we developed to take into account a combination of both the number of people who watch a film or show and the amount of time each person spends on it.
Finally, let’s talk about TST Movie Night, hosted by Lucien Greaves. Lucien started out showing his favorite bad movies in watch party events on Kast, and they were instantly extremely popular. Some people were having technical trouble with Kast, though, and so we decided it would make sense to reproduce the “watch party” experience on our own platform, The Satanic Temple TV! And thus, DemonChat was born! Since we started hosting TST Movie Night here it has remained one of the most popular events on the platform, regularly getting 80 or more participants per night, and with the average participant sticking around for more than 2 hours to enjoy the movies and conversation.
One of the features of TST Movie Night is that it is free, so only a portion of the people enjoying the show are subscribing members: As you can see in the graph, on any given movie night usually about one third of the people in the chat are paying members. We enjoy being able to do this for people, especially during these trying times when a lot of people feel isolated and need entertainment and community. It’s important to us that people will always be able to participate in TST Movie Night for free.
However, it’s not free for us. So to help us offset the costs of doing TST Movie Night, and help improve and grow all of the content on The Satanic Temple TV, I would like you to do me a favor. If you’ve read all the way to this point in this article (thank you!) then I’m hoping you really enjoy this platform and are interested in helping out.
I have created a special discount code for 20% OFF THE MONTHLY MEMBERSHIP FEE. The code is: ILOVESTATS
If you enter that code in the “voucher code” section on the checkout screen when you sign up for membership, it will reduce your monthly price by 20% for every single month as long as you remain a member.
If you are not yet a member, go to our JOIN NOW page and sign up with the code!
If you are already a member, this is a perfect time to give the code to a friend who has been holding out, and just waiting for the right moment to sign up!
You will only be able to use this code to sign up until August 7, 2020. So share this code with that special friend who deserves to be a member of The Satanic Temple TV but just hasn’t gotten around to signing up yet.
Thanks for reading all the way to the end of this article, and as always: Thank you for enjoying The Satanic Temple TV!
Executive Producer, The Satanic Temple TV